Most people nowadays have social media applications installed on their phones. Interacting with friends, making connections, and building relationships are reasons for having social media. Along with those things, it’s obvious to have social media, with all the recent technological developments. People use it as a daily newspaper, where you can see updates from your loved ones and happenings worldwide.
Technology and social media have gone hand in hand as they advance. All from your mobile phone, you can travel across the world, research your favourite hobbies, and even play Bitcoin pokies wherever you are. The popularity of social media across all ages affects the digital persona shown on the internet. Discover more about yourself through this blog and know what social media app suits your personality.
Introduction to Social Media and Personality
Over the years, social media platforms such as Facebook, Twitter, and Snapchat have become a central and unavoidable medium for social interactions, especially during the pandemic. It became a means to build communities in different niches and create relationships.
Comprehending how and why users use and engage in social media is essential; it can give an idea of their thinking, feelings, or behaviour patterns. Other than that, understanding the role of personality traits in the dynamics of social media use and engagement can help organize digital marketing campaigns, express yourself better, and more.
The different personality types individuals exhibit, better known as the Big 5 framework, can be correlated to social media. Not all social media platforms are built equally; each caters to different personalities. Understanding how your personality traits on various platforms can improve and enhance your online experiences.
Exploring the Major Social Media Platforms
Social media is used for various reasons, the top ones being for building connections and recreation. Many users also use social media platforms for their careers and businesses.
Let’s explore these major social media platforms dominating today’s digital age:
Facebook, the pioneer of social media, is a worldwide phenomenon that has won the hearts of billions of users. It remains the most influential and powerful social network, making it perfect for building personal and professional connections.
The perfect place to share the highlights of your life is none other than Instagram. Its central feature revolves around visual content, which makes it ideal for creative individuals.
Instagram Stories and Reels are also featured on this social platform, which users can use to emphasize visual storytelling.
Twitter is a platform that thrives on concise and real-time communication. With its infamous feature, the 140-character limit doubling into 280 characters, more room is free to express thoughts and ideas.
Since it focuses on minimal text, this social media platform is often the go-to for news, opinions, and connecting with like-minded individuals.
The quintessential network that caters to individuals focused on career development, networking, and industry insights. It provides a platform for professionals to present their expertise, connect with colleagues, and find job opportunities.
However, even with its 250 million members, many individuals still don’t know how to use it effectively. As the New York Times has said, LinkedIn works best when it’s used as a career management tool rather than just a tool for job hunting.
YouTube
Launched in 2005, YouTube is the original video social media platform, and it still dominates the scene. With over 2.5 million users, it is even the second most used platform worldwide.
This social media platform has a strong user base across all age groups and covers various genres, from gaming to education, entertainment, and beauty.
TikTok
Considered a rising star in the market, TikTok appeals to a younger audience, especially those included in Generation Z. It now has over 1 billion monthly users, with most of its audience coming from the United States.
It is now mainly used as a key part of many brand marketing strategies, especially those focused on entertainment and engagement.
Snapchat
Even with competitor platforms like Instagram and TikTok, Snapchat is still one of the most heavily used apps to share life updates and play with filters.
Video-driven storytelling is the core of Snapchat and is mainly used for entertainment.
Matching Social Media Platforms to Personality Types
The intersection of social media platforms and our personalities can bring interesting findings. Marketing teams and digital creators can benefit from these discoveries and incorporate them into their strategies. Users can also appreciate the digital world better with these facts.
Let’s explore the different personalities and social media platforms suited for them:
The Extrovert
Extroverted individuals who thrive on social interactions may get comfortable on Facebook. The social media platform is perfect for building connections and joining communities with shared interests.
The Professional Networker
LinkedIn is designed for people focused on creating serious and professional relationships. This social media platform offers endless job opportunities and career growth, which professionals can utilize.
The Opinionated Communicator
The concise nature of Twitter is suitable for intellectuals with strong opinions and who love engaging in public discussions. It is a platform for sharing thoughts, staying updated with the latest trends, and connecting with diverse individuals.
The Merry High Schooler
As one of the youngest social media platforms, TikTok would be loved by individuals who want to dance and entertain themselves. There is also plenty of educational content on TikTok that students can consume in their free time.
The Spontaneous Adventurer
Snapchat’s ephemeral nature and animated features would cater to individuals who value instant and casual interactions. If you’re a user who enjoys sharing real-time moments and experimenting with fun and creative filters, then Snapchat might be your digital playground.
The Visual Storyteller
Creative individuals who enjoy expressing themselves through visual content like photos and videos will love Instagram. Instagram will be your digital sanctuary if you have an eye for aesthetics and a passion for self-expression.
